This is a demonstration store. You can purchase products like this from Pure Fix CyclesFinish Line's new 1-Step is engineered for commuters and recreational cyclists who seek a quick one-step clean and lube formulation. As 1-Step loosens and removes surface grime, it delivers a clean low friction film of lubricant. 1-Step Cleaner & Lubricant prevents premature component wear while reducing pedaling friction and drive-train noise.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesYour lockring is solid.  It does its job.  It holds your cog tight through your roughest rides and slidiest skids.  But what about when your lockring needs to take some time off?  Whether it's time to swap in a new cog, a new lockring, or just give your hub some TLC, the Park Tool HCW-17 is just what you need!  With two different radius hooks it'll fit most fixed gear lockrings (even some BMX freewheel ones) and at 11-5/8" you'll have all the leverage you need to move even the stubbornest lockring from it's post!

This is a demonstration store. You can purchase products like this from Pure Fix CyclesOur 3-piece fixed gear crank has 44 teeth and comes with a gear ring and right and left pedal arms.  The 44 tooth crank will make it easier to accelerate but won't let you reach the maximum top speed that the 48T crank will! List of Specs: Bolt-Crank Diameter: 130mm Crank arm length: 165mm Chains: 1/8" Square Taper

The 4 screw Pure Fix stem has been designed to fit your Pure Fix perfectly and will fit most other builds.  This stem is 80mm with a 7 degree grade.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesSweet relief. The Fizik Ardea Versus is a solid base saddle design with an ergonomic channel spanning the length of the saddle to reduce pressure and improve comfort without sacrificing performance. Fizik believes that comfort is achieved by optimizing the seating surface area, not cutting it totally out, which detrimentally decreases the seating surface available and essential support.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe Giro Flak features a durable ABS shell, plush padding, and clean graphics to round out your look. Available in three sizes of sleek matte black. See Giro's Fit Guides: Sizing Chart | Measuring Guide.  

This is a demonstration store. You can purchase products like this from Pure Fix CyclesSee and be seen. The Fly6 has your back, combining a 30-lumen taillight for keeping you visible on the road, with a 720p video camera for capturing the best of your rides! A little bit of insurance against the unexpected, and an awesome way to record your revelries – the Fly6 is bike tech done right! Specs 30-lumen LED light 720p recording with audio 6 hours runtime (video and light) Out of the box seat post mounting 8gb microSd card included Weatherproof

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe Park Tool Fold Up Hex Wrench Set combines all the popular hex wrench sizes into one convenient fold-up tool, eliminating the need for a mess of loose tools. Its multi-position composite handle is comfortable, lightweight, slip-resistant, and 40% stronger than steel handles. Includes 3mm, 4mm, 5mm, 6mm, 8mm, and 10mm hex wrenches Made from Bondhus Protanium» high torque industrial steel for long life Chamfered tips for a perfect fit

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe FSA SL-280 is the perfect match for our track frames. Light and strong, it’s built to win by a company that’s pretty familiar with what a first place finish feels like. Full Speed Ahead! Specs Set back, 1-bolt Nano Pro clamp adjustment 2-piece AL-6061 shaft with forged alloy head AL/Cromoly construction 320g

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe FSA Omega Compact Road Bar was designed to own the road. Its compact design provides increased comfort without sacrificing power, perfect for longer races and rides on the uneven pavement we all know all too well. These bars have a 31.8mm clamp diameter, so they won't fit the stock Pure Fix Stem.  You'll need a 31.8mm stem to fit them. Specs Double butted, tapered and shot-peened Compact drop design for improved reach and comfort. Clip-on compatibile Double width cable drove improves cable routing and stiffness 120mm wide center round section makes it easy to mount accessories 296 grams (400mm) 31.8mm clamp diameter

The Pure Fix frame set comes standard with a matching frame and fork.  The frames are constructed with ultra-durable steel and will be perfect for your fixie build.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesWith a crystal clear tone and classic good looks, this beautiful brass bell belongs on your bike. Save your voice for serenading and let the Hammer Bell do the work of clearing your path. Specs 40mm Brass Bell Alloy Clamp Will fit 22.2mm or 25.4mm bars

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe Pure Fix Premium Series is the perfect bike to take your riding to the next level.  Featuring a double-butted 4130 chromoly frame, the Premium Series was bred to be lighter, stiffer, and faster.  It comes street-ready with wrapped drop bars, our 700C, 30mm wheelset featuring sealed bearing hubs and a machined braking surface, and includes Thickslick 700x28c tires standard.  The raked chrome fork and polished silver quill stem and seat help bring a dash of classic style to a bike that's guaranteed to turn heads, warm hearts, and haul ass.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe more you ride, the more your wheels wear, and the more this wear comes into contact with the tube, leading to ruptures.  Our rim tape was developed to give extra protection from flats, creating a solid barrier between the tube and wheel, keeping your tires free from flats and your bike on the road instead of on your back.  A definite must have for any urban rider.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe Hiplok is the first bike lock designed to be worn by the rider, eliminating all the fussing with frustrating frame mounts, or lugging heavy locks around in your backpack! Made of a hardened steel chain wrapped in heavy duty impact resistant nylon, the Hiplok is designed to be tougher than bike thieves. The Hiplok also features reflective logo details, increasing rider visibility. All that goodness means Hiplok will help you get where you're going safely, and keep your bike secure while you're there!

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe Hiplok is the first bike lock designed to be worn by the rider, eliminating all the fussing with frustrating frame mounts, or lugging heavy locks around in your backpack!

This is a demonstration store. You can purchase products like this from Pure Fix CyclesIf you're looking to add another hand position to your drop bars, these hooded levers are the answer!  Made of high-durability plastic and aluminum, they're light enough to keep your bars on-balance and tough enough to handle whatever the streets can dish out! Note: Comes as a pair (2 levers).

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThis is arguably the best maintenance tool to carry as a rider. The 4mm, 5mm, 6mm Y-Wrench will tighten almost every single allen screw on your bike. It's a cycling must!

This is a demonstration store. You can purchase products like this from Pure Fix CyclesWith its matte-black frame, anodized gold wheels and rich harvest-gold seat post and risers, the India's regal design has already turned heads from Brooklyn to Bangalore.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesAnnoyed by carrying your bike lock? The rattling, clanging, or ugly mounting hardware? The InterLock is a lock that hides inside of your bike! All you need to do is replace the seatpost with this one - that comes with a permanently attached bike lock! 25.4mm seatpost Cables are 90cm total length, or 35.4 inches if you’re imperially inclined. Product weight: 620 Grams including lock and seatpost. Seatpost is 3D Forged, 6061 Aluminium.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThis Keirin  1 1/8" threadless headset will be perfect for your Keirin Track Frameset. It comes in a polished black or alloy. Specs: 1 1/8” Integrated Headset Campy Compatible (41.8 x 45 x 45) Sealed Bearings 11mm stack height 89.9 grams