This is a demonstration store. You can purchase products like this from Pure Fix Cycles Our Most Popular Platform We started with the Juliet, our best-selling model of all time for its sleek lines, smooth ride, and no-nonsense speed. A flip-flop hub comes standard so you can ride single-speed or fixed, dual water bottle bosses on the frame let you stay hydrated, and we carry over 100 parts and accessories that’ll fit, so the only limit to customization is your imagination. Don’t Waste Watts The Siva Atom converts your bike’s motion into electricity, so you’re not just the motor, you’re a generator! And thanks to the removable battery, the power you put into the pedals gets harnessed to breathe new life into dying electronics. Never worry about getting to the party with a dead phone again! Siva Juliet will get you wherever you’re going with speed, style, and plenty of...

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe SRAM Omnium crankset is, simply put, as good as it gets. The first external bearing crank, the SRAM Omnium is made from alloy, 7050-T6, strong and stiff, providing near perfect power transfer. Known by many as THE fixed gear crank set, it’s at home on the road, on the drome, or anywhere else you could think of riding it. Specs Forged AL-7050 arms AL-7075-T6 chainring Giga X Pipe (GXP) uses a 24mm CroMoly spindle integrated with right crank arm Aluminum cups with 4 sealed external cartridge bearings Includes GXP cup and bearing set Published weight 825 grams w/ BB English threading Chainring BCD 144mm 165mm arm length

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe SRAM S100 Crankset is the perfect upgrade to get your rig race ready.  Strong, lightweight, and about as pretty as they come, it takes smooth to a whole new level.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesPlanet Bike SuperFlash Taillight Three words: Super. Flash. Turbo. The bike industry’s no stranger to buzzword-stuffed product names, but this one actually delivers. Boasting a beefy 1-Watt LED, this taillight is visible from over a mile away! Use it in steady-mode for group rides, or in Turbo-flash mode to get the attention you need on the streets. This thing’s bright enough to be seen in broad daylight and, with up to 100 hours of run time on two AA batteries, you’ll never have to ride without it!

This is a demonstration store. You can purchase products like this from Pure Fix CyclesIt takes “too” to Tango. Too much speed, too much style, and too much swag. Tango’s all about exceeding expectations and that makes it the perfect bike for riders who rock the boat.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThickSlick sport tires are no joke. These 700x25C & 700x28C tires are built to withstand the harshest elements the road has to offer. ThickSlick tires feature twice the protection of a standard rubber casing tire. Built to last. But really, built to last. Sold as single tire.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThis is the perfect bottom bracket to fit with the SRAM S100 Crankset. Pop this thing in your Track Frame and you're good to go! Item Specifications BB Shell Width 68 mm Weight 305 g BB Thread Type English Spindle Interface Type TruVativ Power Spline Spindle Length 113 mm

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThis Uniform is all about doing right. For every bike sold, $100 goes to support the men and women in uniform at Charity water, giving them what they need to do the amazing work they do around the world. So put on your uniform by getting on one of ours, and you'll feel as good as you look.

Retro style meets modern performance. The Victor looks as good as a fresh pressed dress shirt and rides like a dream.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesIf the Whiskey were a beverage, it would definitely be a 12-year-old Scotch. Blue on grey for a smoky, timeless style.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesDimensions: 32cm x 25cm x 17.5cm How great are boxes? Fillable, stackable, durable and invented before the wheel!* Now, a mere 6,000,000 years after the first box, we’re proud to present a box made specifically to haul your stuff around on your bike! The Pure Fix City Crate bolts right onto the top of a front or rear rack and will take whatever you can shove in it from A to B (and on through the alphabet) snugly and securely. Made from rich wood and available in a pine or cedar finish, these things grow on trees and there’s one to suit every ride and style! *Maybe…. The record keeping 6,000,000 years ago is shoddy, but c’mon, a cave is basically a big box… they’ve been around forever.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesWith it's smooth cream frame and mint green wheels, the X-Ray is a ride that looks as sweet as it would taste (it actually tastes a lot like metal) and rumor has it that the X-Ray was the inspiration behind the first bottles of creme de menthe. Whatever you believe, this is one smooth bike that will leave you looking and feeling fresh. *43cm will come with a rear brake, 650c wheels, and 650x23c tires.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesEvery 5-year-old knows that the best comeback to "Why?" is 'Why Not?!"  With the YNOT saddle roll, you can haul a spare tube, tire lever, keys, cell phone, can of beer, and more, all secured in place by super-tough Nylon that's light enough to carry anywhere and even easier to use. Now when your friends ask why you carry so much cool stuff with you every time you ride, embrace that inner-toddler and shout back, "YNOT"?! 1000D CORDURA¬ with water-resistant backing Three interior compartments Enough room for vitals (ie. tools, tube, levers, allen keys, pump, co2 kit, patch kit, etc) Locking side release clip closure Sewn with no. 69 Nylon thread Bartacked for reinforcement

This is a demonstration store. You can purchase products like this from Pure Fix CyclesGet ready to take your night riding to a whole new level. After months of experimentation, we've perfected the GLOW, our newest line. The name says it all, it actually glows. The paint is solar-activated, so just give your bike an hour of daytime sun for an hour plus of night-time fun. Whether you're a night owl, a raver, or just want to trip out your friends, this is the bike for you.