This is a demonstration store. You can purchase products like this from Pure Fix CyclesWhite-on-white, The Romeo is the perfect fit for a super clean romantic like yourself. *43cm will come with a rear brake, 650c wheels, and 650x23c tires.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe Pure Fix Premium Series is the perfect bike to take your riding to the next level.  Featuring a double-butted 4130 chromoly frame, the Premium Series was bred to be lighter, stiffer, and faster.  It comes street-ready with wrapped drop bars, our 700C, 30mm wheelset featuring sealed bearing hubs and a machined braking surface, and includes Thickslick 700x28c tires standard.  The raked chrome fork and polished silver quill stem and seat help bring a dash of classic style to a bike that's guaranteed to turn heads, warm hearts, and haul ass.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe bad news is you can't bike everywhere, that's why you keep that car around.  The good news is, now your car doesn't have to be bike-free!  The Saris bike rack lets you haul your favorite bike to wherever you want to ride, or just bring it with you when you run errands (imagine how fast you can get through IKEA on your bike)! Made from recycled materials that can't rust, this rack is built to last and carry your bike wherever you want to go!

This is a demonstration store. You can purchase products like this from Pure Fix CyclesYou know us, we crush on the daily. And when we crush, we like to protect our noggins, 'cause, you know, they got thoughts and stuff! How, you ask? The Giro Savant: lightweight with a precision fit, thanks to a built-in rear adjuster, this is the perfect dome for your dome. And with a solid mix of aero style and ventilation, this helmet is all sorts of cool. See Giro's Fit Guides: Sizing Chart | Measuring Guide.  

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThis is the perfect bottom bracket to fit your Pure Fix frame set.  It has sealed bearings and rings in at 68mm x 110.5mm.  VP Bottom Bracket Specifications BB Shell Width 68 mm Weight 334 g BB Thread Type English Spindle Interface Square Taper Spindle Length 110.5 mm

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe Pure Fix Seatpost comes in four colors: white, black, alloy, and gold. The seatpost will fit your Pure Fix perfectly as well as most bicycles with a 25.4mm tube.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe classic “skate-style” helmet just got better!  Bell took the sleek look you love and added some head-hugging flexibility to make a helmet that feels more like a cap than a foam bucket.  How?  Inside, EPS foam inserts are connected by a reinforcing skeleton for a comfortable fit that conforms to your dome!  All that and (of course) it meets bike safety standards, making the Segment the perfect cocktail of comfort, protection and style.  Specs Bell FormFit 8 vents CPSC Bicycle Certified CE EN1078 Certified ASTM F2032 Certified ASTM F1492-08 Certified 410 grams

This is a demonstration store. You can purchase products like this from Pure Fix Cycles Lockring? Ha! More like LOCK-KING. This is the one true ruler of them all. Solid when you need it to be, and easy to forget when riding. This bad boy is perfect for your next track or commuter build. Will work with all cogs 13T+ Made in Japan by Shimano NJS Approved

This is a demonstration store. You can purchase products like this from Pure Fix CyclesCarrying a pump everywhere can be a drag. Getting a flat tire while you're out is even worse! You know what's not awful? The Portland Design Works Shiny Object CO2 inflator. With this bad boy, you can leave the pump at home and, if you get a flat, you're just a twist of the cartridge away from rolling again! Plus, the Shiny Object has a built-in valve so you can pop a cartridge on there and not have to worry about accidentally emptying your CO2 (say, "goodbye" to premature evacuation)! Did I mention that it works with presta and schrader valves? Well it does, and that means, no matter what you're riding, popping the Shiny Object in your pocket before you head out could be the difference between riding and walking home! It even comes with...

This is a demonstration store. You can purchase products like this from Pure Fix Cycles Our Most Popular Platform We started with the Juliet, our best-selling model of all time for its sleek lines, smooth ride, and no-nonsense speed. A flip-flop hub comes standard so you can ride single-speed or fixed, dual water bottle bosses on the frame let you stay hydrated, and we carry over 100 parts and accessories that’ll fit, so the only limit to customization is your imagination. Don’t Waste Watts The Siva Atom converts your bike’s motion into electricity, so you’re not just the motor, you’re a generator! And thanks to the removable battery, the power you put into the pedals gets harnessed to breathe new life into dying electronics. Never worry about getting to the party with a dead phone again! Siva Juliet will get you wherever you’re going with speed, style, and plenty of...

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe SRAM Omnium crankset is, simply put, as good as it gets. The first external bearing crank, the SRAM Omnium is made from alloy, 7050-T6, strong and stiff, providing near perfect power transfer. Known by many as THE fixed gear crank set, it’s at home on the road, on the drome, or anywhere else you could think of riding it. Specs Forged AL-7050 arms AL-7075-T6 chainring Giga X Pipe (GXP) uses a 24mm CroMoly spindle integrated with right crank arm Aluminum cups with 4 sealed external cartridge bearings Includes GXP cup and bearing set Published weight 825 grams w/ BB English threading Chainring BCD 144mm 165mm arm length

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe SRAM S100 Crankset is the perfect upgrade to get your rig race ready.  Strong, lightweight, and about as pretty as they come, it takes smooth to a whole new level.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesPlanet Bike SuperFlash Taillight Three words: Super. Flash. Turbo. The bike industry’s no stranger to buzzword-stuffed product names, but this one actually delivers. Boasting a beefy 1-Watt LED, this taillight is visible from over a mile away! Use it in steady-mode for group rides, or in Turbo-flash mode to get the attention you need on the streets. This thing’s bright enough to be seen in broad daylight and, with up to 100 hours of run time on two AA batteries, you’ll never have to ride without it!