This is a demonstration store. You can purchase products like this from Pure Fix CyclesLike a beautiful snowbird, the Quebec's ice-white frame looks just as chic in Montreal as anywhere farther south. The deep dish black wheels provide a cool contrast. Now featuring black spokes.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe Giro Reverb features a durable ABS shell, plush padding, and clean graphics to round out your look. Available in three sizes of sleek matte grey and matte grey. See Giro's Fit Guides: Sizing Chart | Measuring Guide.  

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe ultimate team up has arrived!  We worked with Revolights to create the brightest, baddest bike on the block.  The Revo Juliet combines our original Juliet with Revolights' awesome front and rear wheel lighting system.  These lights make you visible from all angles and provide one of the brightest riding experiences available.  So swoop one while they last and light the night! Matte Black frame with Black-Magic deep dish wheels.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe bad news is you can't bike everywhere, that's why you keep that car around.  The good news is, now your car doesn't have to be bike-free!  The Saris bike rack lets you haul your favorite bike to wherever you want to ride, or just bring it with you when you run errands (imagine how fast you can get through IKEA on your bike)! Made from recycled materials that can't rust, this rack is built to last and carry your bike wherever you want to go!

This is a demonstration store. You can purchase products like this from Pure Fix CyclesYou know us, we crush on the daily. And when we crush, we like to protect our noggins, 'cause, you know, they got thoughts and stuff! How, you ask? The Giro Savant: lightweight with a precision fit, thanks to a built-in rear adjuster, this is the perfect dome for your dome. And with a solid mix of aero style and ventilation, this helmet is all sorts of cool. See Giro's Fit Guides: Sizing Chart | Measuring Guide.  

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe Pure Fix Seatpost comes in four colors: white, black, alloy, and gold. The seatpost will fit your Pure Fix perfectly as well as most bicycles with a 25.4mm tube.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe classic “skate-style” helmet just got better!  Bell took the sleek look you love and added some head-hugging flexibility to make a helmet that feels more like a cap than a foam bucket.  How?  Inside, EPS foam inserts are connected by a reinforcing skeleton for a comfortable fit that conforms to your dome!  All that and (of course) it meets bike safety standards, making the Segment the perfect cocktail of comfort, protection and style.  Specs Bell FormFit 8 vents CPSC Bicycle Certified CE EN1078 Certified ASTM F2032 Certified ASTM F1492-08 Certified 410 grams

This is a demonstration store. You can purchase products like this from Pure Fix Cycles Lockring? Ha! More like LOCK-KING. This is the one true ruler of them all. Solid when you need it to be, and easy to forget when riding. This bad boy is perfect for your next track or commuter build. Will work with all cogs 13T+ Made in Japan by Shimano NJS Approved

This is a demonstration store. You can purchase products like this from Pure Fix Cycles Our Most Popular Platform We started with the Juliet, our best-selling model of all time for its sleek lines, smooth ride, and no-nonsense speed. A flip-flop hub comes standard so you can ride single-speed or fixed, dual water bottle bosses on the frame let you stay hydrated, and we carry over 100 parts and accessories that’ll fit, so the only limit to customization is your imagination. Don’t Waste Watts The Siva Atom converts your bike’s motion into electricity, so you’re not just the motor, you’re a generator! And thanks to the removable battery, the power you put into the pedals gets harnessed to breathe new life into dying electronics. Never worry about getting to the party with a dead phone again! Siva Juliet will get you wherever you’re going with speed, style, and plenty of...

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThe SRAM S100 Crankset is the perfect upgrade to get your rig race ready.  Strong, lightweight, and about as pretty as they come, it takes smooth to a whole new level.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesWhen it comes to cranks, the SRAM S300 GXP is truly kingly.  Forged from AL-6061-T6 aluminum and featuring the GXP bottom bracket, this crank is light and stiff, adding speed and shedding weight all in one.  Smooth as butter and silky as a monarch’s pajamas, the SRAM S300 GXP is perfect for new builds or as an upgrade to your current steed.

This is a demonstration store. You can purchase products like this from Pure Fix CyclesPlanet Bike SuperFlash Taillight Three words: Super. Flash. Turbo. The bike industry’s no stranger to buzzword-stuffed product names, but this one actually delivers. Boasting a beefy 1-Watt LED, this taillight is visible from over a mile away! Use it in steady-mode for group rides, or in Turbo-flash mode to get the attention you need on the streets. This thing’s bright enough to be seen in broad daylight and, with up to 100 hours of run time on two AA batteries, you’ll never have to ride without it!

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThis all new Pure Fix bottle holder is a great accessory for your fixie. The all metal holder comes in five stunning anodized colors and fits perfectly on all our frames. Comes with screws!

This is a demonstration store. You can purchase products like this from Pure Fix CyclesThis Yankee doesn't stick close to home. In fact, it's a globe-trotting, life-saving, bad mamma jamma. That's right, for every bike sold, $100 goes to support the awesome work done by charity: water all over the world. So hop on the Yankee and put the "oh!" in H20.